9 Stats That Prove Personalized Marketing is the Way to Go
If you weren’t aware, consumers are over being treated like a number. Your customers place a high value on being acknowledged as individuals, and that's why personalized marketing is the difference in forming customer loyalty. Check out some stats below to learn more about how consumers think to better your business practices this summer.
1. 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. (Marketo)
2. By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. (Salesforce)
3. 77% of marketers say real-time personalization is crucial; however, 60% report it’s a challenge to execute. (Adobe)
4. More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways. (Janrain)
5. 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. (Marketing Insider Group)
6. Lack of content relevancy generates 83% lower response rates in the average marketing campaign. (Constellation Research)
7. Calls-to-action (CTAs) personalized to individual visitors have a 42% higher view-to-submission rate than generic CTAs that appear the same for every visitor. (Hubspot)
8. Personalization reduces acquisition costs as much as 59%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%. (McKinsey & Company)
9. Increasing personalization in more channels can increase overall consumer spending up to 500%. (The E-Tailing Group)