Surprising Ways to Ace Valentine's Day
—
True or False: Americans spend 8 million dollars a year dining out on Valentine's Day. Seems accurate, right? Wrong. Americans spend about 8 billion dollars a year in restaurants on February 14th. You might think fine dining establishments take the cake for this holiday, but the truth is that all kinds of restaurants can successfully use Valentine's Day to boost winter sales. Here's how:
1. Stick to holiday themes and remember that tables for more than 2 will be dining out also. A price-fixed menu is great for couples, but offering a special family style menu is a great way to attract larger tables.
2. Consider giving something away. Offering something small, like an inexpensive dessert on the house, can leave a great lasting impression and increases the chances of first time customers becoming regular customers.
3. Start marketing to your customers early through social media and email. It's a quick and easy way to get the memo out to your customers so they can make their reservations early.