The Ultimate Super Bowl Checklist
Believe it or not, the Super Bowl is one of the country's biggest 'eating' days, coming in second just after Thanksgiving! There’s no doubt that people enjoy eating during the big game, whether it’s a party at home or a fun night out in town. Regardless, there are countless ways for your restaurant to get in on the action, and with just a few days left until the game, we’re here to make sure your business is set up for success. Take a look below, and check off if you have…
☐ Created discounts & promotions
Offering discounts and creating exclusive specials for your guests is what’s going to make you stand out against the competition on game day. It’s a good idea to put some can’t-miss specials in place, like offering a free beer with an order of 2 dozen wings, or 10% off all online orders for the day. Interactive discounts, like $1 beers during halftime, are also a great way to get some more traffic during the game.
☐ Updated your online menus
Keep in mind, your customers are going to be checking to see what you’re offering in advance. Don’t keep them guessing—be sure to put all of your specials on your website and social media pages, and don’t forget about your online ordering menu too!
☐ Gotten the word out to your community
In addition to updating your menu, use your voice on social media to get people excited and make them want to spend Super Bowl Sunday with you. Better yet, target your most loyal customers—those who have chosen to join your mailing list—and send out an email blast with all the details, and maybe even a coupon.
☐ Made sure your establishment is ready
In any situation, there’s nothing worse than being unprepared. Whether you’re expecting big crowds or not, it’s essential to make sure your cable and TVs are ready to go, your bar fully stocked is stocked, and your staff is ready to rock.