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November 26th, 2018

Unconventional Holidays Traditions That Just Might Inspire You This Year

The holiday season brings along with it some of the most cherished, time-honored, and unique traditions — many of which have been carried on for generations. Depending on where you live and how you choose to celebrate this time of year, the holidays can be acknowledged and celebrated in so many different ways. The holidays also offer businesses many unique and memorable ways to connect with the community, while also creating traditions that not only add to the holiday spirit, but create an exceptional amount of added revenue at the end of your year.

For business owners and consumers, you’re either looking to increase sales this time of year, or looking for places to gather and enjoy the spirit of the holidays with friends and family. Whichever describes your motivation for getting into the spirit, we had some fun exploring how the holiday season is celebrated across the United States, and wanted to share some of our favorite unique traditions that may inspire you and get you into the holiday spirit!

November 13th, 2018

A Beginner’s Guide To Taking Better Food Photos.

Gone are the days where pricey equipment or a hired photographer is needed to take beautiful and impactful photos of food. Just take a look through your social media feeds and you will see examples of this everywhere.

If you own or manage a restaurant and want to take photos of your own food for marketing, to add visuals to your menus, or to showcase dishes on your website — the best tool you have is as convenient as the phone in your pocket. Even if you don’t have the latest and greatest phone model out there, there is a pretty good chance your mobile device can still take a decent photo. (And if not your phone specifically, perhaps one of your employees can lend theirs).

We bring this up so that with a little guidance, there should be no excuses not to showcase what you’ve got in the best way possible.

October 29th, 2018

Say Thanks, and Then Give!

Before we know it, it’ll be time to celebrate one of the biggest holidays in the US, Thanksgiving. It might be hard for your specific business to capitalize on Thanksgiving itself (a day in which you might do little to no business at all), but in reality, it’s actually the kick off to an extended weekend filled with money-making opportunities as consumers indulge in food, family, relaxation, and shopping.

October 12th, 2018

The Secret to Getting (and Retaining) More Customers!

Some businesses seem to have it all figured out…

Post a photo of mouthwatering $2 tacos paired with a well-deserved margarita on a Tuesday. Watch as hundreds of customers line up and flock in for their fix. Earn lots of money. Repeat.

If you’re using social media to appeal to consumer senses, bravo—this is a great way to get more customers in the door to try new and popular dishes. Our question for you though, is how do you keep them coming back for their old favorites?

September 13th, 2018

How to Make Money Using Tacos, Pasta, & Chocolate

You really can find a reason to celebrate SOMETHING on any given day of the year. What’s even better, is you can capitalize on celebrating certain days of the year to not only help your business grow, but as a fun and creative way to market your restaurant and single yourself out from a lot of the competition.

So, how do Tacos, Pizza and Chocolate fit into all this?

As October looms in the not so distant future, we took a look at the national days in store for this typically Halloween-focused month, and thought about some ways we can deviate from the norm, and celebrate some of the most widely recognized (and thoroughly enjoyed) food items in the world.

It’s important to keep in mind that not everyone wants to work in the restaurant biz for the long haul, and many use a restaurant job as a stepping stone to another position in hospitality, or a ‘filler job’ between careers. Whether you’re staffing for lifetime employees or seasonal workers, there are ways that you can maintain a happy crew, while at the same time, making more money for your business!

August 24th, 2018

Staff Incentives Could Better Your Business!

There is no doubt that finding the best staff for your restaurant is hard. Not only would you like them to share the same values of customer service as you do, but you would like to have people on your team that are passionate, hard working, and knowledgeable.

It’s important to keep in mind that not everyone wants to work in the restaurant biz for the long haul, and many use a restaurant job as a stepping stone to another position in hospitality, or a ‘filler job’ between careers. Whether you’re staffing for lifetime employees or seasonal workers, there are ways that you can maintain a happy crew, while at the same time, making more money for your business!

July 16th, 2018

Oh, The Horror of a 1-Star Review!

A friend stops by to see you at the restaurant before you open for the night, and gives you that concerned look, causing you to immediately ask “What’s wrong?”

She quickly asks if you’ve seen the outrageous review that was left about you on Yelp giving your restaurant only 1-star.

You scramble to your computer to check out what is being said about you online (despite it being 5 minutes until you open your doors) and gasp at the nonsense displayed before you, as you read this horrendously inaccurate review you knew nothing about. You want to reply to these comments, and explain yourself, but you have no time, and your staff is ready for their pre-shift meeting so you’re stuck… and fuming… and now it’s time for dinner service. 

All too often we hear stories similar to this one, and in nearly every instance, the business owner revealed that they wished they had known about the review sooner so they could handle responding to it... 

June 6th, 2018

Score BIG with These World Cup Promotions

Next week, people from all around the globe will tune in to watch 32 countries compete in one of the most prestigious tournaments of all time—the World Cup. During the last series of games back in 2014, an estimated 3.2 billion viewers tuned in worldwide, making it the second most popular global sporting event, only behind the Olympics. Soccer might not be America’s favorite pastime, but its popularity is certainly increasing here in the US. As of 2018, 7% of Americans named soccer as their favorite sport, while a comparable 9% named baseball as their favorite. And actually, the percentage of Americans who list baseball as their favorite sport, along with football and basketball, continues to decrease—making it likely that soccer will prevail in the near future.

With soccer on the rise, promoting the World Cup in your establishment has some BIG advantages, but it’ll take a little more than just showing the matches on your TVs. We’ve put together a list of some simple ways you can bring attention to your establishment to make a little extra money throughout the entire month-long event.

May 7th, 2018

7 HUGE Ways Your Business Can Benefit from Offering Free Wi-Fi

If you own a restaurant or small business in 2018, you know by now that technology can help you out tremendously. Sure—we did just fine without it 20 years ago, but today, outdated or a total lack of technology can put your business at risk of several problems, including slow operations and unhappy customers. In fact, 73% of diners today agree that technology enhances their guest experience. One of the most important tools aiding in that statistic? Wi-Fi. It’s no secret that free Wi-Fi has made its way into many local restaurants, but what you might not be aware of is the new set of consumer standards that has come along with it.

April 12th, 2018

7 Simple Ways to Go Above & Beyond this Mother’s Day

Mother’s Day is right around the corner and for most restaurants, it’s the busiest day of the year next to Valentine’s Day. Last year, more than 92 million Americans celebrated in restaurants, while another 21 million ordered takeout or delivery. If you don’t have anything planned yet for your establishment, the time to get started is now. Whether you identify as casual dining, fine dining, quick service, fast casual, or a family restaurant, there are plenty of ways to get creative and attract big crowds for Mother’s Day. The question is, how will you stand out against the competition to get customers headed your way?

April 2nd, 2018

The Ultimate Guide to Managing Your Online Listings

It’s no secret that the most popular way to find new places today is by searching online. What’s less obvious though, are the factors affecting how easily your business is found in a search. Before you spend time and money on SEO (search engine optimization), take a few minutes to read this guide and learn how your online listings play much more of an important role than you might think. In this quick guide, we’ll cover everything you need to know about listings, including what they are, how they affect your business, and how you can gain more business by monitoring and managing them. Let’s get started!

March 13th, 2018

Making a Difference in Your Community During National Nutrition Month

If you’ve ever received a review online for your business that’s said something similar to:

“Had to leave because there was nothing healthy on the menu”

“Everything was fried and loaded with sugar or grease”

“If you’re trying to eat healthy, this place isn’t for you”

We can assure you, you’re not alone.

Yes—these reviews are frustrating to receive. You might read them and think something along the less censored lines of cook your own food then if you’re trying to be healthy! But before getting too angry, let’s rewind to half a century ago, when restaurants played a different role in our lives...

March 2nd, 2018 

St Patrick’s Day: Your Pot of Gold This Month

Irish or not, millions of people from dozens of cities around the United Sates look forward to parades, parties, and rivers dyed green in honor of Saint Patrick each year. The tradition has come a long way since it was first brought to the states by Irish immigrants back in the 19th century. In the US today, it’s more of a celebration of Irish Pride—and a huge one at that; more people celebrate St. Patrick’s Day in the United States than there are people in Ireland! As you might have guessed, restaurants and bars benefit hugely as a result...

February 20th, 2018

Maximizing the Madness: Making Your Business the Go-to Place to Watch the Biggest Tournament of the Year

Each year, people from all over the country tune in to what is arguably among the most prestigious and exciting athletic tournaments in the world. Following Selection Sunday on March 11th, the 2018 NCAA Division I Men’s Basketball Tournament will tip off and millions will be watching along with brackets in hand as the best college basketball teams in the nation vie for a national championship. This blog includes tips on how to prepare in order to ensure that your business is the place to be for your community to experience March Madness.

February 12th, 2018

Your Best Marketing Tactic May Be Right Next Door!

One of the most crucial aspects to marketing your business, is to create a sense of community that surrounds it. Believe it or not, you can do this whether you are located in a remote location, or a bustling city; You just need to use the right tools, and do a little digging to make it work for your particular business. In this blog, we'll highlight a few ways to bring that community feel to your business, by incorporating local ingredients, working with other small businesses nearby, and more!

January 19th, 2018

Table For (more than) 2 Please! Why You May Want To Rethink How You Take On Valentine’s Day…

Just like any other holiday, this Hallmark-heavy, love-filled 24 hours is one that is synonymous with a romantic meal to cap off the day’s expression of emotion. But what once was a formal occasion to be enjoyed by loving couples only, has taken a sharp turn and morphed into a time to acknowledge friendships, family, an opportunity to dine together as a group, and even a celebration in being single...

While we can certainly expect the majority of your tables or take out orders to lean towards 2 people, perhaps rethinking how you market your menu, encourage reservations for groups, and promote Valentine’s Day festivities a bit less traditionally, can be beneficial to the success of your night.

January 5th, 2018

Is Your Website Ready for 2018?

Technology is always evolving. So quickly in fact, that we are almost forced to keep up with the latest and most recent gadgets and devices simply because our old ones become unsupported and obsolete over only a short period of time.

Same rings true with how you present yourself online. If you want to be taken seriously in a rapidly changing digital world, it’s crucial to stay up to date with the demands of those looking to find you online – in most cases, your customers.

December 6th, 2017 

Holiday Marketing Tips That Work!

When it comes to creating a buzz and spreading the word about your business during the holidays, there aren’t many ways you can go wrong. There are however, ways to specifically help bring new people in, create a larger overall check size, and help create a loyal customer base coming back year after year. This blog suggests some easy tips to get started today, with little planning and lots of success!

November 24th, 2017 

Cheers! To These Creative Fall Cocktails

We asked our oh-so-creative customers to submit some of their signature fall cocktails to share with our readers. We hand selected some of our favorites, and here they are for your drinking pleasure! Included is the Poison Apple (The Grey Goose Restaurant), Pumpkin Spice Irish Coffee (Culhane's Irish Pub), and the The Port Wine Old Fashioned (Restaurant Joanina).

October 11th, 2017 

Halloween And Beyond: The Value of Holiday Marketing

October is here, and with it, we’re inching ever closer to everyone’s favorite fright night of the year, Halloween.

It only seems fitting to take this opportunity, and propose some ideas that we’re confident can generate business — and more importantly, REPEAT business at your establishment throughout the Halloween season and beyond.

September 14th, 2017 

It’s Time To Join The Online Ordering World.

Look around. Are most people talking on their phones, or do they have their heads down tapping away at tiny keyboards, texting, searching, or navigating their way through the day?

You know the answer – and you currently may be doing the same.

We jam pack our lives with ‘things’ we need to get done, work that must be accomplished, and social calendars that fill in all the blanks — and a lot of our daily duties can be accomplished without even speaking to another human. We aren’t looking to delve into the topic of how this will impact the future of interpersonal skills in today’s younger generation, but instead to shed light on strategic business trends that must be addressed and discussed.

What’s very important to realize, for any business owner, is you need to be where your customers are looking. You need to make sure your opportunity to sell, is in other places besides your physical storefront. You need to be online; and according to some, the fate of your business may depend on it.

September 5th, 2017 

Why Bad Reviews Are Written About Your Restaurant.

Unfortunately, there are times when bad reviews can be justified; but in some cases, they might just be written by someone having a bad day, and they decided it should be taken out on you.

Thankfully, as the act of leaving reviews has become more popular, people tend to take the outrageous ones with a grain of salt, especially if they are few and far between amongst a sea of positive feedback.

Whether you seem to have a strong hold on your online reputation or not, reviews tend to hold tremendous weight on the success or decline in business at many food service establishments. Included are some of the most common reasons a negative review might be left about your restaurant.

August 22nd, 2017 

Email Marketing Is Far From Dead — Just Don’t Kill It With These Common Mistakes…

Email marketing can be an extremely effective way to reach your customers with news, special offers, event invitations, and so much more. In this blog, you'll find the DO's and DON'Ts of that world that is email marketing.

May 11th, 2017 

Creating Your Own Voice On Social Media

Developing a unique personality in a huge digital world can come across as a daunting task, we know – but once you create your own voice and decide what message you need to communicate to your followers, the ability to stay on a schedule rich with content tends to get easier the more you practice. Continue to read for tips to start developing your distinct (and effective) digital voice.

April 3rd, 2017 

How To Handle A Negative Restaurant Review

Online reviews can make or break your business—which is why it is very important to respond appropriately whenever you receive one! With 92% of consumers reporting that they read online reviews, making sure that you know how to handle the situation when things turn sour is extremely important. Keep these three tips in mind to help guide you through dealing with a bad review.

October 11th, 2016

6 Marketing Tips To Attract New Customers

Marketing your business in 2016 is a mix between products, technology and customer engagement.  Having a restaurant before the era of review sites and social media wasn’t as complicated; you went off of word of mouth and cost.  However, times are changing and the demand for a heightened quality of food, efficiency, and dining experience is what really counts.  Not only does it count but now people can write reviews and spread word about your establishment via the internet.

Don’t get stuck between a rock and a hard place by not managing your online reputation and not advancing with the times. Get ahead of the curve and use Gen Z’s increased sense of engagement via technology to your advantage....